Bachelor Degrees


Multimedia Communication Design

Academic Program Mission Statement:
As organizations increasingly rely on online, social and interactive content, and inbound marketing techniques to earn attention for their communications and brands, there is a growing need for professionals who can create and manage content for these platforms. Multimedia Design majors develop the communication and design expertise, and practical skills, to strategize, develop and disseminate messages using an array of design, video, publication and web content tools. Through hands-on classes and project-based learning, students learn to think critically and creatively to solve communication problems, while deepening their understanding of media and its impact on society. A required internship and a year-long capstone course provide students with professional experiences that further prepare them to graduate career ready for entry level positions in social media, web design, digital marketing and related fields.

Student Learning Outcomes:

  1. Apply communication and design principles to move ideas from concept to finished product using forms and styles that are appropriate for specific audiences and purposes and applicable to the fulfillment of professional career goals.
  2. Critically evaluate one’s own work and that of others.
  3. Access, analyze, interpret and evaluate information to make strategic decisions about tools, techniques, procedures and messages to solve communication and design problems at a level appropriate for an entry level professional.
  4. Use words, images, audio, video, web and other modalities to communicate clearly, effectively and professionally at interpersonal, group and mass levels in a diverse, global society.
  5. Behave ethically and responsibly, and work effectively and collaboratively with individuals and communities in academic and professional settings consistent with design and communication industry practices.
  6. Demonstrate historical and critical understanding of the role of communication design professionals and institutions, and the impact of mediated messages, in a diverse culture and society.

Recommended Course Sequencing:
Please see course descriptions for prerequisites. All courses are 3 credits unless otherwise indicated.

FIRST YEAR
AR117 Principles and Elements of Design
CO114 Media and Modern Society
CO125 Digital Storytelling
EN105 Advanced English Composition *
EN206 Introduction to Literature
GD101 Typography
GD115 Digital Bootcamp
HU100 Foundations of Liberal Arts **
MH201 College Algebra or MH 203 Survey of Math
Humanities or Psychology or Social Science Elective

SECOND YEAR
CO122 Introduction to Public Relations and Advertising
CO201 Writing for Media
CO202 Introduction to Video
CO307 Field Production
GD105 Graphic Design I
HU103 World Civilization (Modern)
HU135 World Religions or HU152 Introduction to Philosophy
Laboratory Science (4 credits)
Electives (2)

THIRD YEAR
CO302 Writing for Public Relations
CO315 Social Media Tools
GD106 Graphic Design II
GD205 Digital Communication
SS305 Global Issues
200-level (or higher) Arts and Science Elective
200-level (or higher) Humanities or Psychology or Social Science Elective
Electives (2)

FOURTH YEAR

CO343 Advertising Writing
CO493/GD490 Capstone I: Proposal
CO494/GD495 Capstone II: Development and Implementation
CO499/GD499 Internship II or CO498/GD498 Bachelor Thesis or 300-level (or higher) Communication/Graphic Design Elective
GD310 Photo Imaging
GD401 Web Design for the Graphic Designer
GD408 Motion Graphics
HU305 Ethics
Humanities or Psychology or Social Science Elective
Elective


Total Credits Required for Graduation: 121

* by placement
** If you have 15 or more accepted transfer credits, you may replace HU100 with an Arts and Science elective.