Bachelor Degrees


Communication

Academic Program Mission Statement:
Communication and media saturate our lives and shape our reality. In this perpetually-connected world, the ability to communicate effectively through media is critical to every organization. Change and innovation are hallmarks of the communication fields. To launch students into successful careers we provide rigorous training in practical skills, as well as an understanding of media history, theory, research, ethics and law within a broad grounding in the liberal arts. Communication students gain theoretical training and practice in vital industry skills, such as collaboration and critical thinking. The Bachelor of Arts in Communication prepares students for communication careers or graduate study by allowing them to focus on specialized areas of in media production, journalism, or public relations, while offering diverse perspectives on the industry. The required internship, and an optional second, as well as a year-long capstone project, gives students an opportunity to enhance their professional development and integrate communication theory and practice through hands-on work experience.


Digital Journalism Track

Program Student Learning Outcomes (NEASC E-Series):

  1. Demonstrate knowledge of the conceptual, historical and theoretical perspectives that inform the communication field.
  2. Analyze the impact of media and media institutions on society and culture.
  3. Interpret and apply the laws and ethical codes that guide the communication field.
  4. Communicate a message effectively through speaking, writing and other media, aimed at a particular audience.
  5. Create journalistic pieces through the process of news gathering and reporting and by utilizing multimedia tools.
  6. Edit and revise copy adhering to conventions of journalism and professional standards of practice.

Recommended Course Sequencing:
Please see course descriptions for prerequisites. All courses are 3 credits unless otherwise indicated.

FIRST YEAR
CO103 Introduction to Mass Communication
CO114 Media and Modern Society
CO125 Digital Storytelling
EN105 Advanced English Composition *
EN206 Introduction to Literature
HU100 Foundations of Liberal Arts **
HU103 World Civilization (Modern)
MH201 College Algebra or MH203 Survey of Math *
SS107 Introduction to Sociology
Humanities or Psychology or Social Science Elective

SECOND YEAR
CO110 Public Speaking
CO201 Writing for Media
CO202 Introduction to Video
CO235 Media Law and Ethics
CO301 News Writing and Reporting
CS155 Introduction to Website Development
EN205 Creative Writing
HU135 World Religions or HU152 Introduction to Philosophy
Humanities or Psychology or Social Science Elective
Laboratory Science Elective (4 credits)

THIRD YEAR
CO306 Broadcast Journalism
CO315 Social Media Tools
CO325 Media Research and Analytics
CO340 Magazine and Feature Writing
SS305 Global Issues
Arts & Science Elective or CO 299 Communication Internship I
200-level (or higher) Humanities or Psychology or Social Science Elective
200-level (or higher) Literature Elective
Electives (2)

FOURTH YEAR
CO415 Multimedia Journalism
CO493 Communication Capstone I: Proposal
CO494 Communication Capstone II: Development and Implementation
CO499 Communication Internship II or CO498 Bachelor Thesis
HU305 Ethics
200-level (or higher) Arts and Science Elective
300-level (or higher) Communication Elective
Electives (3)


Total Credits Required for Graduation: 121

*by placement
**If you have 15 or more accepted transfer credits, you may replace HU100 with an Arts and Science Elective



Media Production Track

Program Student Learning Outcomes (NEASC E-Series):

  1. Demonstrate knowledge of the conceptual, ethical, historical, legal and theoretical perspectives that inform the communication field.
  2. Analyze the impact of media and media institutions on society and culture.
  3. Communicate a message effectively through speaking, writing and other media, aimed at a particular audience.
  4. Analyze the needs of public relations and advertising clients from multiple perspectives.
  5. Create and deliver a strategic message informed by research and demographic data using the appropriate tools and channels. 

Recommended Course Sequencing:
Please see course descriptions for prerequisites. All courses are 3 credits unless otherwise indicated.

FIRST YEAR
CO103 Introduction to Mass Communication
CO107 Introduction to Radio Production
CO114 Media and Modern Society
CO125 Digital Storytelling
EN105 Advanced English Composition *
EN206 Introduction to Literature
HU100 Foundations of Liberal Arts **
HU103 World Civilization (Modern)
MH201 College Algebra or MH203 Survey of Math *
Humanities or Psychology or Social Science Elective
Elective

SECOND YEAR
CO110 Public Speaking
CO201 Writing for Media
CO202 Introduction to Video
CO235 Media Law and Ethics
CO307 Field Production
CS155 Introduction to Website Development and the Internet
HU135 World Religions or HU152 Introduction to Philosophy
Humanities or Psychology or Social Science Elective
Laboratory Science Elective (4 credits)
Elective

THIRD YEAR
CO315 Social Media Tools
CO325 Media Research and Analytics
CO332 TV Studio Production
SS305 Global Issues
Arts and Science Elective or CO299 Communication Internship I
Communication Elective
200-level (or higher) Humanities or Psychology or Social Science Elective
200-level (or higher) Literature Elective
Electives (2)

FOURTH YEAR
CO426 Advanced Video Production
CO493 Communication Capstone I: Proposal
CO494 Communication Capstone II: Development and Implementation
CO499 Communication Internship II or CO498 Bachelor Thesis
HU305 Ethics
Humanities or Psychology or Social Science Elective
200-level (or higher) Arts and Science Elective
300-level (or higher) Communication Elective
Electives (2)


Total Credits Required for Graduation: 121

*by placement
**If you have 15 or more accepted transfer credits, you may replace HU100 with an Arts and Science Elective



Public Relations & Advertising Track

Student Learning Outcomes:

  1. Demonstrate knowledge of the conceptual, ethical, historical, legal and theoretical perspectives that inform the communication field.
  2. Analyze the impact of media and media institutions on society and culture.
  3. Communicate a message effectively through speaking, writing and other media, aimed at a particular audience.
  4. Analyze the needs of public relations and advertising clients from multiple perspectives.
  5. Create and deliver a strategic message informed by research and demographic data using the appropriate tools and channels.

Recommended Course Sequencing:

Please see course descriptions for prerequisites. All courses are 3 credits unless otherwise indicated.

FIRST YEAR

CO103 Introduction to Mass Communication
CO114 Media and Modern Society
CO125 Digital Storytelling
EN105 Advanced English Composition *
EN206 Introduction to Literature
HU100 Foundations of Liberal Arts **
HU103 World Civilization (Modern)
MH201 College Algebra or MH203 Survey of Math *
MK105 Principles of Marketing
Humanities or Psychology or Social Science Elective

SECOND YEAR
CO110 Public Speaking
CO122 Introduction to Public Relations and Advertising
CO201 Writing for Media
CO235 Media Law and Ethics
CO302 Writing for Public Relations
CS155 Introduction to Website Development and the Internet
HU135 World Religions or HU152 Introduction to Philosophy
Humanities or Psychology or Social Science Elective
Laboratory Science Elective (4 credits)
Elective

THIRD YEAR
CO313 Advertising and Promotion
CO315 Social Media Tools
CO325 Media Research and Analytics
CO343 Advertising Writing
SS305 Global Issues
Arts and Science Elective or CO299 Communication Internship I
200-level (or higher) Humanities or Psychology or Social Science Elective
200-level (or higher) Literature Elective
Electives (2)

FOURTH YEAR
CO485 Public Relations and Crisis Communication
CO493 Communication Capstone I: Proposal
CO494 Communication Capstone II: Development and Implementation
CO499 Communication Internship II or CO498 Bachelor Thesis
HU305 Ethics
Arts and Science Electives
200-level (or higher) Arts and Science Elective
300-level (or higher) Communication Elective
Electives (2)


Total Credits Required for Graduation: 121

*by placement
**If you have 15 or more accepted transfer credits, you may replace HU100 with an Arts and Science Elective