Academic Program Mission Statement:
All types of businesses utilize marketing professionals to ensure success with their products and/or services. Marketing knowledge and skills are necessary in every industry to create and implement strategies to increase profit and brand awareness. The marketing major allows students to examine marketing techniques and research used by business entities and to learn how to analyze marketing plans to effectively make marketing choices for business success. The marketing curriculum offers a wide variety of courses that emphasize marketing concepts and theories and application of research to marketing plans. Students will start by learning the fundamentals of marketing such as price, promotion, product and placement and advance to upper level courses in consumer behavior, branding, advertising and promotion, and marketing research. The required marketing internship provides students with the opportunity to work with marketing professionals dealing with real-world situations in a variety of dynamic companies.
Program Student Learning Outcomes:
- Demonstrate knowledge of self, society and the importance of marketing in organizations.
- Demonstrate comprehensive professional marketing knowledge, including product, branding, pricing, promotion, distribution and their relationship to each other.
- Thoughtfully formulate questions, gather, analyze and apply marketing data and information to make sound marketing decisions.
- Communicate effectively by presenting marketing ideas orally and in writing in a myriad of business situations.
- Identify and reconcile ethical and legal issues that pertain to marketing.
Recommended Course Sequencing:
Please see course descriptions for prerequisites. All courses are 3 credits unless otherwise indicated.
AC101 Principles of Financial Accounting
AC102 Principles of Managerial Accounting
EN105 Advanced English Composition *
EN206 Introduction to Literature
HU100 Foundations of Liberal Arts **
HU103 World Civilization (Modern)
MH205 Business Calculus *
MK105 Principles of Marketing
MN105 Principles of Management
Humanities or Psychology or Social Science Elective
AC204 Principles of Finance
CS117 Applications and Presentations or CS118 Spreadsheets and Introduction to Databases *
HU135 World Religions or HU152 Introduction to Philosophy
MK210 Consumer Behavior
MN200 Business Law
MN208 Business Communications
CO302 Writing for Public Relations or CO343 Advertising Writing
IB305 International Marketing
MK305 Marketing Research
MK313 Advertising and Promotion
SS305 Global Issues
Laboratory Science Elective (4 credits)
200-level (or higher) Literature Elective
300-level (or higher) Business Electives (2)
CO485 Public Relations and Crisis Communication
MK414 Marketing Planning and Strategy
MK499 Marketing Internship or MK498 Bachelor Thesis
MN405 Strategic Management
200-level (or higher) Arts and Science Elective
200-level (or higher) Humanities or Psychology or Social Science Elective
300-level (or higher) Business Elective
Total Credits Required For Graduation: 121
* by placement
** If you have 15 or more accepted transfer credits, you may replace HU100 with an Arts and Sciences elective.