The Bachelor of Arts in Corporate Communications is based
on an interdisciplinary curriculum that provides students
with the theoretical and practical knowledge to design and
manage a professional organization's internal and external
media profiles. Students graduate with an understanding
of the legal, ethical, cultural, and social concerns that
underpin this field. In the final year, the program design
encourages students to develop contacts with practicing
professionals and offers exposure to a variety of business
scenarios. Qualified students may participate in an extensive
full-time internship at a major corporation, not-for-profit
agency or government department.
| First Year: | Credits |
|---|
| AC101 Principles of Financial Accounting |
3 |
| AC102 Principles of Managerial Accounting |
3 |
| CO103
Introduction to Mass Communication |
3 |
| CO105
Introduction to Video OR |
|
| CO107
Introduction to Radio |
4 |
| CO220
Principles of Corporate Communications |
3 |
| CS141
Introduction to Computer Graphics OR |
|
| CS232
Web Page Design and Development I |
3 |
| EN105
Advanced English Composition |
3 |
| EN206
Introduction to Literature |
3 |
| FY100
First Year Seminar |
1 |
| MH201 College
Algebra OR |
|
| MH203 Survey
of Math |
3 |
| Elective | 3 |
| Second Year: | |
|---|
| CO201
Writing for Media |
3 |
| CO235
Media Law and Ethics |
3 |
| FI201 Principles of Finance | 3 |
| HU1xx Humanities Requirement: HU135
World Religions OR |
|
| HU152
Introduction to Western Philosophy |
3 |
| HU103
World Civilization (Modern) |
3 |
| MK105 Principles of Marketing | 3 |
| MK205 Direct Marketing | 3 |
| MN105 Principles of Management | 3 |
| HU Humanities
OR |
|
| PS Psychology
OR |
|
| SS Social Science
Elective |
3 |
| Elective | 3 |
| Third Year: | |
|---|
| CO110 Public
Speaking |
3 |
| CO322
Communications Theory |
3 |
| CO423
Advertising Writing |
3 |
| EN208 Business
Communications |
4 |
| EN2xx 200-level
(or higher) Literature Elective |
3 |
| HU305
Ethics |
3 |
| MK313 Advertising and Promotion Management | 3 |
| SC Laboratory
Science |
4 |
| Arts & Science Elective OR | |
| CO299
Communications Internship I |
3 |
| Elective | 3 |
| Fourth Year: | |
|---|
| CO460
Public Relations and Advertising for Media |
3 |
| CO480
Crisis Management |
3 |
| CO492
Corporate Communications: Capstone |
3 |
| CO495
Communications Seminar |
3 |
| CO497
Corporate Communications Internship OR |
|
| CO498
Corporate Communications Bachelor Thesis |
3 |
| SS305 Global
Issues |
3 |
| HU2xx 200-level
(or higher) Humanities OR |
|
| PS2xx
Psychology OR |
|
| SS2xx Social Science
Elective |
3 |
| 300-level (or higher) Elective | 3 |
| Electives (2) | 6 |
| Total Credits Required For Graduation: | 124 |
